Our Motorsport DNA

Here at Ignition we understand how Leadership, Teamwork and Performance can be implemented within Companies of all sizes and across industries. Using these lessons we enable teams to shape and develop effective People Strategies and Results.

We can this Our Motorsport DNA 

Our DNA complies of not only our commitment to working with young talent and "World Champion" causes within Motorsport but also to work with a select group of partners that share our vision to support businesses of all sizes to help unlock people performance.

Please take a look below to find out more about the Companies and Charities we partner and work with.

Winning Partnerships

At Ignition we are pleased to work with a range of selected partners that share our vision to support businesses of all sizes. We believe we are stronger together and by working with our partners, who have been carefully chosen for their specialist knowledge and expertise in their field, we can offer all of our clients a more complete service. We also work together on internal projects and research, supporting each other and sharing knowledge - adding value to each business.

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Ignition Go Racing

The future of our sport both on and off track is hugely important. At Ignition Human Performance we are proud to work with and support young talent - such as former W-Series Driver and Porsche GB Pro-AM Champion Esmee Hawkey in her T3 Motorsport Lamborghini. This season she takes on her biggest challenge yet, going up against current and former F1 drivers and the likes of Mercedes, Red Bull Ferrari and McLaren in the world famous DTM Championship (German Touring Cars). This takes many forms, such as supporting them with Personal Development and Teamwork programmes. Follow the #IgnitionGoRacing hashtag on Instragram to follow her progess.

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Supporting "World Champion" Causes

Ignition is very proud to work with two "World Champion" charities both with Leadership and Teamwork programmes and support with fundraising events. They are "the halow project" a charity co-founded by Damon Hill OBE, who work with young adults with learning difficulties, that we also support with CV and Interview preparation sessions. More recently we have also teamed up "Race Against Dementia" the charity started by Sir Jackie Stewart to help add a High-Performance Motorsport dynamic and attitude to Dementia Research.

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The halow project

Ignition is very proud to work "the halow project", who work with young adults with learning difficulties.

They share many of the same values as Ignition, inspiring people for a better future and are passionate that the people they support have the right to expect the same life experiences and chances as any other young person.

Ignition work with halow to support these objectives by offering CV and interview support for halow young people who are on their Building Futures and a Reason to Get Up programmes. We also work with halow’s management team providing leadership training and coaching.

halow’s co-founder and Patron is 1996 F1 World Champion, Damon Hill OBE, who continues to be a strong advocate for people with learning disabilities and the work that halow project does in particular. He continues to raise vital funds through halow’s two key events; the halow 250 bike ride and Damon Hill's Karting Challenge (which Ignition enter a team into each year).

If you would like more information on halow or would like to make a donation please visit www.halowproject.org.uk

Below is a video of the highlights from "The Mindset of a Champion with Damon Hill" Zoom session Ignition ran as a fundraiser for the halow project and raised well over £1,000 for the charity during the Covid-19 lockdown. Thank you to everyone who joined us and donated.

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Race Against Dementia

Ignition is pleased to confirm it is joining the “Race Against Dementia”, to work with the charity’s funded Research Fellows on Leadership and Teamwork development training.

The charity was set up in 2016 by 3-time Formula 1 World Champion Sir Jackie Stewart following the diagnosis of his wife Lady Helen Stewart with the disease and sees Ignition join the likes of Red Bull Racing, McLaren and Dyson as Race Against Dementia (RAD) look to inject an “F1 Attitude” and innovate a breakthrough in dementia research.

Today, 50 million people around the world have dementia. Unless a cure is found, one in three people born today will get dementia in their lifetime. A new person develops dementia every three seconds. This crisis cannot continue.

To find out more about Race Against Dementia please watch this video below - to donate please visit www.raceagainstdementia.com

About Race Against Dementia:

The Race Against Dementia Fellowship Programme was launched in October 2018, and you can find out more about the RAD Fellows here:


In the Memories series, Race Against Dementia brings you interviews with Sir Jackie and his illustrious friends sharing their memories.  Memories:  Help us to protect yours.


For latest updates follow us on Twitter @racingdementia

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Motorsport Tickets

Motorsport Tickets is your one-stop destination for the ultimate range of event tickets, travel packages and exclusive experiences for motorsport fans.

With over 16 years of experience as a trusted and authorised ticket seller for the world’s best circuits, including Formula 1, MotoGP, World Endurance Championship, Le Mans 24 hour, Isle of Man TT and more!

Nothing comes close to the feeling of actually being at a live race, seeing the action as it happens, surrounded by the buzz of other thrill seekers. They want to open up the tracks and share this feeling with fans of every kind, old and new, far and wide.

Their team are focused on ensuring our site always has the most up to date information and delivering world-class customer service with a smile so that you feel supported on every step of your racing journey. Before you book, after you book, at the circuit and even after the event.

Motorsport Tickets is powered by Motorsport Network, the world’s largest integrated digital platform that is the destination for everything cars and racing. Sat at the heart of the automotive and racing industries offering a global community of millions of fans the inside track on the world’s best teams, drivers and car brands and experiences no one else can.

They’re proud to be part of something bigger, especially as it enables them to offer our customers world class editorial content, imagery, live streaming & on-demand video all as part of their Exclusive content pack, ensuring that no provider can give you more.

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Formula To Perform

FORMULA TO PERFORM is aimed at supporting racing drivers who are searching for the ‘edge’ and the best preparation system - with the aim of unlocking a drivers true potential and optimising performance in the cockpit.

Run by ex McLaren Driver Performance Manager Simon Reynolds. This proven formula has facilitated 16 championships in 14 series of racing.

Assisting nine Formula One drivers and preparing three racing drivers from grassroots and lower formula, through to Formula One and Two, all who won their respective championships during support phase.

Undertaking the right preparation is ‘key’ to maximising driving performance and race winning potential!

Engineering of the car is one component but the driver is the one who optimises the performance of the machine on track!

If you are a kart, formula, gentleman/female or endurance racing driver - at any level and suffer with ‘driving fatigue’ after a number of laps or test/race day events (deficits in; focus, concentration, neck and shoulder complex, lower back, steering and braking load tolerance or have to adjust your corner entry and exit technique, due to physical deficits) or you may wish to further optimise your driving potential, then consider FORMULA TO PERFORM.

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Esmee Hawkey

Esmee Hawkey is one of Great Britain's leading female racing drivers. With an impressive CV, Esmee is the reigning Porsche Carrera Cup GB Pro-Am champion and this year embarks on her biggest challenge yet: the Deutsche Tourenwagen Masters with T3 Motorsport and ROKiT. A calculated and astute racer, Esmee has a proven record of extracting the most out of any vehicle she drives. An all-rounder, the 23-year-old has experience in GT machinery, touring cars and single-seaters. Following her breakthrough campaign in 2020, she looks forward to stepping up to international competition in the DTM.

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Everything Motivates do is designed to help you show the great people in your world just how much you value them.

We know that creating inspirational recognition, loyalty and motivation strategies is critical to success. And that is what we at Motivates are all about!

As cliché as it sounds, we love what we do!

We’re an experienced and passionate bunch of reward and recognition experts with a real zest for life. We’ve been achieving great results for our clients for over 15 years and this makes us happy. Very happy.

We believe good relationships come from collaboration. That’s why we’re really excited to start a conversation with you, to learn more about you, and help you create rewarded and motivated employees, customers and partners.

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Niesslein Sustainability Partners

At Niesslein Sustainability Partners, they offer a truly personal approach in supporting motorsport organisations, individuals, and stakeholders on their journey to becoming net carbon neutral.  

NSP is still a fairly young company but their expertise and passion for driving positive change throughout the motorsport industry is world class. They are committed to helping you get your organisation to where you want to be with your sustainability goals. They can help you define them, deliver them and measure your success.

Sport unites us and as a powerful platform for social reach, having a sustainable approach to your organisation will positively impact more than just you.

As we assess our impact after the pandemic, there really is no better time to reassess how we we operate both personally and professionally, and take steps to reduce our impact on the environment.

To find out more please visit www.niessleinsustainabilitypartners.com

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We are Childsey, a Pragmatic & Commercial Digital and Media Agency Based in Cheshire but serving the UK our experience is pragmatic, results-driven, creative and supportive with expertise in web design, website building, e-commerce, media production and digital marketing.

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