Part 2: Determining the Stages and Characteristics of a High-Performance Team

In order to become a high-performance team, first you must really understand what the key characteristics of one are!

By splitting the team into 2 groups and we asked them to think of an example of team within Sport or Business, that they consider High-Performance and the key characteristics that make that team the top of their game.

Here is a brief summary of what they came up with:

Group 1:

Team - Mercedes AMG F1

Some Key Characteristics listed:

Pride in Team, Common Goal, Self-Critical, Innovative, Respect, Invest in its people.

Group 2:

Team – Liverpool FC

Some Key Characteristics listed:

Strong leadership, Talent/Skill, Resilience, Respect, Good Business in Transfers, Winning.   

Setting out Double R Racing Team Values

From determining the characteristics and values from High Performance Teams such as Mercedes AMG F1 and Liverpool FC, how can we now use these to support Double R Racing?

Good question!

We posed 3 questions to the team as to how they wanted to work together as the Double R Racing.

These were as follows:

-  What is the purpose of our team?

-  What are you here to achieve as a team?

-  What are the measures of success of the team?

The team came up with a multitude of good answers with the consistent theme which always essentially came back to “Winning”.

It was then over to them to identify their own characteristics to start to form their own Team Values. Once we had about ten of these, we talked into each point and then got the team to narrow it down and agree on four – (we can’t reveal trade secrets but I assure you they were very good!)

After that it was over to them to agree four criteria for each value, these were for everyone to buy into the agreed values and what it meant to be a member of the team. 

Creating Team Values with

Double R Racing -

How Ignition is Feeding the Lessons from Top-Level of Motorsport into the Lower Formulas.

By Nick Butcher - HRSP Ignition, Co-founder

Part 1: Introduction

Since we launched our “Secrets to Sustainable Success in F1” blog on the HR Strategy Pro website, we have looked at examples within the sport, based within the three key areas that our business focuses on as part of #OurMotorsportDNA - Leadership,Teamwork and Performance.

These were as follows:

Leadership – Building a Leadership Culture to Win, Mercedes AMG F1
Teamwork – Building a High-Performance Team, Red Bull Racing
Performance – How Michael Schumacher Engaged with the Team to Unlock Ultimate Performance, Scuderia Ferrari

Each week we have received some great feedback and we are really pleased to hear so many people have taken away key points, which they are now using within their own businesses. So, this week we thought we would tell you how we at HRSP Ignition have also taken these lessons from the top flight of motorsport and have been using it in the junior Formulas, working with recently crowded 2019 British F4 Team Champions, Double R Racing as they strive for more success in 2020 and beyond.


Double R Racing were formed in 2004 by 2007 F1 World Champion - Kimi Raikkonen, his Manager Steve Robertson and Anthony Hieatt.

Based on the same estate as the old Mclaren F1 factory in Woking, England - the team have had many famous names drive their cars on route to Formula 1 such as ex Williams F1 driver Bruno Senna and current Mercedes F1 Driver Valtteri Bottas - as well as current W Series Champion Jamie Chadwick.

Over the years, the team has achieved multiple successes in a number of lower formula series and currently race British F4, F3 and Euro Formula.

We enjoyed a good relationship with Double R in 2019, as HRSP Ignition sponsored their driver Louis Foster who finished 3rd in the British F4 Championship in their car, winning 6 races along the way. 

The relationship however, goes far deeper than a sticker on Louis’ race helmet and in preparation for the 2020 Season, the 2019 F4 Team Champions wanted to build a plan for continued success over the next few seasons.

Of course we were more than happy to help! So to start this process we paid a visit to Double R HQ in Woking, on a wet Friday morning a few weeks ago and got the team together in a room away from the workshop, to run a session to work on Determining the Stages and Characteristics of a High-Performance Team.

Further to this, we would then get Double R to develop their own set of Team Values to work with in the 2020.

Below are the highlights of our session with the team. After reading this blog why not try getting your team together and using some of the technics we have used to Build a High-Performance Team (or if you would like us to come in and help your team, read until the end, as we have a very special offer for you!).

To find out more about HR Strategy Pro ‘Ignition’ and how we are #UnlockingPeoplePerformance across business and sport using #OurMotorsportDNA, please click here.​

The Secrets to Sustainable Success in Formula One Blog 

Photos: (Top) Nick with Double R Racing Driver, Louis Foster. (Bottom) Double R Racing's F4 Team win the 2019 Team Championship (all "professional" photos on this page Jakob Ebrey).

All photos have been taken by the HR Strategy Pro Ignition team on their travels (unless otherwise stated), please do not use without permission.

The Results 

The #WeRDoubleR Team Values now sit proudly in Double R Racing HQ in Woking for everyone to see as they work on the cars. They are not just for show, these Team Values will lay down the future of how the team work together. By having each team member being part of the process of creating these values, it is truly their piece of work which they have agreed to have full buy in and work towards when at the track or back at HQ.

Does this mean now they have done this they are guaranteed instant success, of course not - but it’s a great place to start by having a solid foundation and ability to set their own the standards of how to work as a team and we will continue to work with the team throughout the 2020 season to make sure staying true to them!

“Working with HRSP Ignition has helped bring the team together at the end of the season as we analysis the 2019 season and prepare for 2020” commented Double R Team Co-ordinator Megan Hall.

As for the results on track? Well we’ll just have to wait until the new 2020 season to find out!

Thank you to Megan and Double R Racing for hosting us the other week and for a hugely enjoyable session, HRSP Ignition looks forward to supporting you both on and off the track in 2020.

Nick Butcher

Co-founder and Director - HRSP Ignition

Are you looking to Build a High-Performance Culture within your team for 2020?

If so, email me at - as we are offering 25% off our “Building a High-Performance Team” morning sessions, which can be delivered at your place of work, if booked and delivered in November or December 2019.However, dates are limited so please do get in contact. The sessions use lessons and examples from Motorsport and other High-Performance Sports which can be transferred back into your business.