Motorsport Tickets partner with Ignition

August 11, 2020

Motorsport Tickets partners with Ignition Performance to provide corporate training and motivation products, enhancing the industry’s B2B offering

Motorsport Tickets, the experiential arm of Motorsport Network, is partnering with leadership and management development experts Ignition to bring lessons from the paddock to businesses of every size and industry.

Part of the Motorsport Network, Motorsport Tickets have partnered with Ignition (Photo Copyright Motorsport Images)

With the global spend on corporate training estimated at £300 billion worldwide, and with 63%* of companies rating leadership and management development as a key priority, Motorsport Tickets is looking to advance its B2B offering, beyond the traditional hospitality solutions, as part of its wider post Covid-19 offering.

Ignition, uses knowledge from Motorsport to understand how Leadership, Teamwork and Performance can be implemented within both daily routines to achieve success and companies to shape and develop effective people strategies and results. A well-equipped, well engaged work-force is more important than ever and what is necessitated from time away from the office is a strong curriculum to truly develop those who attend.

Motorsport Tickets is your one-stop destination for the ultimate range of event tickets, travel packages and exclusive experiences for motorsport fans (Photo copyright Motorsport Images)

The partnership will see all Ignition products sold on, the creation of exclusive new offerings, shared efficiencies between the two organisations, as well as an exciting set of cross-platform campaigns together with Motorsport Jobs to drive awareness and the profile of all businesses.

Motorsport Tickets serve their global customer base a diverse range of event tickets and product offerings to see them experiencing motorsport in dynamic ways

“Ignition is unique.” Explains Nick Butcher, Co-founder of Ignition. “We take businesses behind the pit wall, on a fully immersive learning experience at Motorsport venues such as the Williams Conference Centre or Red Bull Racing’s new MK7 facility. With a range of team building challenges, capacity to bring in drivers and team members to share stories of first-hand experience and online e-courses also available, we are constantly finding new ways to engage and inspire. With Motorsport Ticket’s global reach and our expertise in the corporate event space, I knew as soon as we started conversations in regards to partnering, that the potential could be huge.”

Dale Ballentine, CEO, Motorsport Tickets, said “We have ambitious plans for growth at Motorsport Tickets. A key part of our strategy is about diversifying our portfolio and broadening the target audiences we are relevant to. This is a key new part of that wider diversification. We are excited to begin our journey with Ignition, whose passion for the sport and the ways in which it can inspire the corporate network holds a tangible benefit for our existing and future corporate partners.”

The partnership will host its first FREE webinar "Learn how to Achieve your Goals with Lessons from F1" on 10th September at 2pm via Zoom, with our first guest speaker announced as Formula to Perform Founder and ex McLaren Driver Performance Manager Simon Reynolds, who will join us to discuss key business topics in parallel with his experience of developing F1 talent. Stay tuned to find out who else will be on our panel.

To find register your interest in joining us please visit

To start building your Ignition Leadership or Teamwork course just click here

Nick Butcher

Nick has been an HR & Leadership Professional for nearly 15 years and has held senior HR positions within both Corporate Multinational and SME Companies.
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Nick Butcher

Nick has been an HR & Leadership Professional for nearly 15 years and has held senior HR positions within both Corporate Multinational and SME Companies.
Get in touch >>
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